$161M+
in Assets
7K+
Members Served
5
Colorado Counties
$6.8M+
CDFI Grants Showcased
100%
Staff-Managed Content
The Project
NuVista Federal Credit Union started as Montrose Federal Credit Union in 1964, built on three values: honesty, integrity, and self-worth. When they expanded beyond Montrose to serve five counties across Colorado's Western Slope, they became NuVista on January 1, 2008. Today they serve 7,000+ members with $161 million in assets, hold a Bauer Financial 5-Star rating, and carry CDFI certification from the U.S. Treasury — having deployed over $6.8 million in federal grants for workforce housing, small business relief, and financial education across rural Western Colorado.
None of that story was visible on their old website. NuVista's previous site ran on Jack Henry Banking's limited CMS — ancient content, restricted staff access, and members had to leave the site for financial wellness resources, education, and even basic applications. The CDFI certification and millions in community investment were invisible. Products were listed but never sold. The site described a credit union; it didn't convert anyone into joining one.
Avtec rebuilt everything around one goal: conversion. We wrote every word through Content Creation — not just to describe products but to move members from interest to application. We built every form with AppSecure — loan applications, account opening, contact forms, donation requests, and internal staff tools — designed to complete, not abandon, and trained NuVista's team to manage them. We integrated MoneyEdu's financial education directly via API so members stay on-site and move naturally from learning to acting. The Financial Goals Tool matches members to the right product. Member Reviews build social proof at the point of decision. Financial Calculators answer the math question that sits between "maybe" and "apply." The CDFI community impact showcase builds the trust that makes a prospect choose NuVista over a bank. The entire site runs on Avtec CMS with full SEO & AI Search optimization — structured for both search engines and AI answer engines.
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Client
NuVista Federal Credit Union
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Industry
Financial Services / CDFI
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Location
Western Colorado
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Launch
April 2026
What We Built
Platform & Custom Features
Content Creation & CDFI Showcase
NuVista's old site described products. The new one sells them. Avtec wrote every page with a conversion path in mind — from the first headline a prospect reads to the application button they click. The CDFI story isn't just visibility; it's the trust layer that makes a rural Colorado family choose a credit union over a bank.
- Conversion-focused copywriting across every page — product benefits lead to clear calls to action, not dead ends
- CDFI community impact showcase turns $6.8M+ in grants, workforce housing, and Financial Reality Fairs into a trust-building conversion asset
- Structured for SEO & AI Search so search engines and AI answer engines surface NuVista's community story and drive qualified traffic
MoneyEdu Financial Wellness Integration
Every time a member left nuvista.org to access financial education, NuVista lost the chance to connect learning to action. Avtec integrated MoneyEdu's platform directly via API — courses, events, and wellness resources live on-site now, surrounded by the products and tools members need next. Education becomes the on-ramp to applications.
- MoneyEdu courses integrated on-site — members learn about budgeting, credit, and savings steps from the products that help them do it
- Education events, class registration, and community partner programs managed on-site — no more invisible content on external platforms
- Youth programs (Lynx Kids Club, DREAM Share Certificate, Financial Reality Fair) connect families to NuVista early and build lifelong membership
Custom FAQ Module
Unanswered questions kill conversions. A member one click from applying for an auto loan won't call the branch to ask about GAP coverage — they'll leave. Avtec built a searchable, category-filtered FAQ platform that removes friction at the point of decision, and staff manage every answer through Avtec CMS without developer help.
- Instant search across membership, accounts, loans, rates, services, and business banking — answers surface before doubt sets in
- Category filtering keeps members on the conversion path instead of scrolling through unrelated content
- Staff add and update questions in real time as member needs evolve — no tickets, no waiting
AppSecure & Avtec CMS
On the old site, every application was a conversion leak — clunky forms, third-party redirects, and a CMS that locked staff out. Avtec built every form with AppSecure, designed each step to complete rather than abandon, and trained NuVista's team to own their digital presence. When staff can update a rate or launch a promotion in five minutes, the website stays current and members stay engaged.
- Loan applications, account opening, contact forms, donation requests, and internal staff forms — all built with AppSecure for completion, not friction
- NuVista staff trained to create, edit, and manage forms independently — so new products and campaigns launch on their schedule, not ours
- Full content control through Avtec CMS — rates, promotions, and member resources update in real time so the site always reflects what's available now
Every Piece Built for Conversion
Features & Integrations
Avtec CMS
Keep content fresh — current rates convert
AppSecure
Forms designed to complete, not abandon
Financial Calculators
Answer the math. Close the gap to "apply"
Member Reviews
Social proof at the point of decision
BranchLocator
2 branches + CO-OP ATM network
ADA Compliance
WCAG AA accessible design
SEO & AI Search
Get found. Get cited. Get members.
Secure Hosting
Managed, monitored & SSL-protected
Security & Monitoring
24/7 automated threat detection
Content Creation
Every word written to convert
Web Design
Conversion-focused, mobile-first UI/UX
CU Analytics
Reporting the marketing team can act on
Jack Henry Banking
Digital banking, mobile app & bill pay
CO-OP Network
30,000+ ATMs & 6,000+ shared branches
MoneyEdu Integration
Learn on-site, apply on-site
Custom FAQ Module
Answer doubts before they kill conversions
Financial Goals Tool
Match goals to products — then apply
Smart Site Search
Custom search with popular queries
CU vs. Bank Comparison
Side-by-side conversion tool
CDFI Community Showcase
Trust that converts prospects to members
Lynx Kids Club
Start the membership relationship young
DREAM Share Certificate
Teach saving habits, grow future members
Identity Theft Protection
Member ID protection enrollment
Insurance Center
Auto, home, health & life insurance
Mobile Experience
Every Conversion Path Fits in a Back Pocket.
NuVista's members are spread across Colorado's Western Slope — Montrose to Gunnison to Ouray. For many, the nearest branch is a mountain pass away. The mobile experience isn't a scaled-down desktop — it's a full conversion engine: apply for a loan, open an account, run the numbers, read reviews, and get answers, all optimized for thumbs.
- Jack Henry mobile banking login on every page with Apple and Google Play app links — one tap from browsing to banking
- Touch-optimized Financial Calculators and AppSecure loan applications designed to complete on a phone screen
- BranchLocator with zip code search for 2 branches + CO-OP ATM/shared branch network — GPS-ready for members on the road
- Financial Goals Tool, Member Reviews, and FAQ module fully responsive — no pinching, no zooming, no friction
The Transformation
Before & After Avtec
Before
- Content described products but never sold them — no calls to action, no conversion paths
- Jack Henry CMS locked staff out — rates went stale, promotions launched late, and content decayed
- Financial education sent members off-site to MoneyEdu — breaking the connection between learning and applying
- CDFI certification and $6.8M+ in community grants were invisible — the trust asset that converts prospects was hidden
- No on-site loan applications, account opening, or secure forms — every action required a phone call or branch visit
- No calculators, no FAQ system, no interactive tools — members had to guess before deciding
After Avtec
- Conversion-focused Content Creation — every page written to guide visitors from interest to application
- Full content control through Avtec CMS — rates update in minutes, promotions launch same-day, and content stays fresh
- MoneyEdu integrated on-site via API — members learn and apply without leaving, closing the education-to-action gap
- CDFI showcase turns $6.8M+ in community investment into a visible trust asset that converts prospects into members
- Every form built with AppSecure — designed for completion, not abandonment
- Financial Calculators, FAQ module, Financial Goals Tool, and Member Reviews — each one removes a barrier between "maybe" and "yes"
Accessibility
- WCAG AA compliance across all pages
- Semantic HTML structure with proper heading hierarchy and ARIA labels
- Keyboard-navigable menus, forms, and interactive tools
- ADA Compliance widget built into the site for ongoing accessibility
Hosting & Security
- Managed Secure Hosting with SSL and DDoS protection
- 24/7 Security & Monitoring with automated threat detection
- Automated Backups & Recovery with point-in-time restore
Results & Impact
Built to Convert. Designed to Last.
Conversion-First Content
Every page written to move visitors from browsing to applying — product benefits lead to clear calls to action, and staff own every word through a CMS they fully control.
Trust That Converts
$6.8M+ in CDFI community grants, workforce housing, and Financial Reality Fairs — visible for the first time, turning community impact into the trust layer that makes prospects choose NuVista over a bank.
Education to Action
MoneyEdu courses and financial wellness resources live on-site — members learn about budgeting and savings steps from the products that help them do it. Learning becomes the on-ramp to applications.
Forms That Complete
Every loan application, account opening, and contact form built with AppSecure — designed for completion, not abandonment. NuVista staff trained to build and manage their own forms without a developer.
Common Questions
About This Project
Avtec built NuVista's entire website as a conversion engine — every word written to move visitors from interest to application, every form designed for completion, every tool placed to reduce the gap between "maybe" and "yes." The project replaced Jack Henry's limited CMS with Avtec CMS and included AppSecure for all forms, MoneyEdu API integration, custom Financial Calculators, a searchable FAQ module, Financial Goals Tool, Member Reviews, BranchLocator with CO-OP network access, a CDFI community showcase, and full SEO with AEO schema optimization.
Yes — and Avtec writes content specifically for conversion, not just information. For NuVista, every product page, service description, and community story was written from scratch with clear calls to action, benefit-led structure, and conversion paths built into the content architecture. The copy doesn't just describe products; it moves members from browsing to applying. Staff maintain all content independently through Avtec CMS.
Avtec integrates financial education directly into credit union websites via API so members learn and apply in the same session. For NuVista, MoneyEdu courses, education events, and youth programs live on-site — surrounded by the products members need next. Instead of sending members to an external platform (and losing them), education becomes the on-ramp to loan applications, savings accounts, and membership.
AppSecure is Avtec's secure form platform designed for completion, not abandonment. For NuVista, every loan application, account opening form, contact form, donation request, and internal staff form was built with AppSecure — each step designed to keep the applicant moving forward. Avtec trained NuVista's team to create and manage forms independently, so launching a new product means launching its application the same day.
Avtec turns CDFI certification into a conversion asset. For NuVista, Avtec built a dedicated community impact showcase featuring $6.8 million in federal grants, workforce housing, Financial Reality Fairs, and small business relief — all invisible on the old site. The content is structured for SEO and AI answer engines, and positioned to build the trust that makes a prospect choose a community credit union over a national bank.
Everything on NuVista's site was designed for one outcome: conversion. Every word is conversion-focused copy written by Avtec. Every form is built with AppSecure for completion, not friction. MoneyEdu education lives on-site so learning leads to applying. The Financial Goals Tool matches members to products. Member Reviews provide social proof at the point of decision. The CDFI showcase builds trust that closes the sale. It's a credit union website that acts like a conversion platform.
Looking for a team that gets credit unions?
We've been doing this since 2004 — for credit unions only. Tell us about your members, your regulators, and what your current site is costing you. We'll tell you whether Avtec is the right fit.