What we build.
Every credit union brand we develop starts with strategy and ends with materials your team can use across every channel.
Logo & Visual Identity
Custom logos, color systems, and typography palettes that set your credit union apart from the bank down the street.
Brand Guidelines
Documented standards for logo usage, color, typography, photography, and voice — so every piece stays on brand.
Positioning & Messaging
Vision statements, taglines, and value propositions rooted in what your members actually care about.
Branch & Environmental
Signage, wayfinding, and in-branch materials that carry your brand from screen to sidewalk.
Iconography & Illustration
Custom icon sets and spot illustrations built to your brand palette — no stock, no generic clip art.
Website & Digital
We carry every brand we build into a website designed to convert — same team, no handoff, no drift.
Strait View Credit Union
Avtec developed the entire SVCU brand, including logo, iconography, taglines, branch signage, vision and positioning statements which the credit union now uses across its online and offline brand materials.
The Strait View project is a ground-up brand build — not a refresh. We created the logo, defined the color palette, designed a custom icon set, wrote the taglines and positioning statements, and produced branch signage and environmental materials. The website launched on the same brand system, giving SVCU a consistent identity across every member touchpoint.
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Scope
Full brand + website
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Client
Strait View Credit Union
More branding projects.
Each project starts with brand strategy and carries through to a finished website.
Avenir Financial
Full website overhaul and redesign based on new Avenir Financial brand — positioning Avenir as a modern financial partner.
Via Credit Union
A website built on Via's new branding that delivers a web app experience — fast, intuitive, and member-first.
Canyon View Credit Union
Website redesign focused on accessibility and online account services, driving higher member engagement.
Westmark Credit Union
Brand refresh and website redesign with SEO-optimized content that increased search visibility and member growth.
Your members should recognize your brand before they read your name.
Tell us about your credit union and we'll scope a branding engagement — logo, guidelines, website, the full picture.