How We Work
A proven process. Built for credit unions.
We've refined our credit union website design process over 22+ years. The result? A streamlined approach that delivers award-winning websites without the typical chaos. We handle strategy, design, development, and content—you decide how involved you want to be.
Sit Back & Relax
Don't have bandwidth? No problem. We handle everything—discovery, content, design, development—and keep you informed along the way.
Collaborate With Us
Want input on design decisions? Love reviewing content? Great. We'll loop you in at every milestone and incorporate your feedback.
Full Partnership
Have a marketing team ready to dive in? We'll work side-by-side, combining your institutional knowledge with our technical expertise.
See It In Action
Watch how we bring credit union websites to life.
The Process
From first call to launch—and beyond.
Every credit union website project follows this proven path. Clear milestones. No surprises. A website you'll be proud of.
Discovery & Research
We start by listening. What's working? What's not? What do your members actually need?
We dig into your analytics, review your current site, and learn about your credit union's goals. No 47-page questionnaire—just focused conversations that surface the insights we need to build something great.
- Analytics review and competitive analysis
- Stakeholder interviews (or skip them—we can work from what we learn)
- Member journey mapping and pain point identification
Strategy & Architecture
Before pixels hit the screen, we map out the blueprint.
Information architecture. User flows. Content strategy. We figure out how everything connects so your members can find what they need in two clicks or less. This is where good websites become great ones.
- Site map and navigation structure designed for member goals
- Content strategy that prioritizes what members actually search for
- Conversion path planning for loans, accounts, and key services
Design & Visual Identity
This is where your website starts to look like... your website.
Modern, mobile-first design that reflects your brand and impresses your board. We create mockups you can actually visualize—not abstract wireframes. You'll see exactly what members will see before we write a single line of code.
- Award-winning UI/UX designed for credit union member expectations
- Mobile-first approach (because that's where your members are)
- Accessibility built in from the start—not bolted on later
Content Development
Great design needs great words. We write those too.
Our credit union content specialists craft copy that speaks to members—not at them. Clear rate tables, compelling product descriptions, and SEO-optimized pages that help you get found. Bring your own content, or let us handle it entirely.
- Member-focused copy written by credit union specialists
- SEO optimization for the searches your members actually make
- Compliance-friendly language that still sounds human
Development & Integration
Design becomes reality. And it actually works.
Our developers build your site on the Avtec CMS—purpose-built for credit unions. Security your IT team will sign off on (SSL encryption, DDoS protection, daily backups, 24/7 monitoring) and an admin interface your team will actually enjoy using. Integrations with your core, online banking, and third-party tools handled.
- Avtec CMS: built for credit unions, easy to manage
- Performance optimized—smooth on every device
- Third-party integrations (online banking, calculators, rate feeds)
Review & Quality Assurance
We test everything. Then we test it again.
Cross-browser testing. Mobile responsiveness. Accessibility compliance. Link checking. Form validation. We catch the issues before your members do—and before your compliance team asks questions.
- Device and browser testing across all major platforms
- WCAG accessibility audit with remediation
- Stakeholder review cycles built into the timeline
Launch & Training
Go-live day. The exciting part.
We handle the technical launch—DNS, redirects, monitoring—so you don't have to sweat the details. Then we train your team on the CMS, answer questions, and make sure everyone feels confident managing the new site.
- Managed launch with redirect mapping and SEO preservation
- CMS training for your marketing and content teams
- Post-launch monitoring to catch any edge cases
Support & Evolution
Launch is just the beginning of our partnership.
Questions answered. Updates made. New features added. We're here for the long haul—helping your website evolve as your credit union grows and member expectations change. No ticket queues. Real humans who know your site.
- Responsive support from people who know credit unions
- Platform updates, security patches, and performance monitoring
- Strategic guidance as digital trends evolve
Ready to get started?
No pressure. No 90-minute sales pitch. Just a conversation about what your credit union needs—and whether we're the right fit.