Fueled by creativity,
driven by results.
Having real impact starts with defining who you are, where you’re going and how you plan to get there. We use five core principles and eight proven methods to help us understand your credit union, your members' needs and your goals.
Underlying everything we do is our endless pursuit of story - your story. Every credit union has one. We'll help you hunt it down and spread your message.
Concept to Completion
Our Process & Timeline
Development Process & Timeline
Step 1. Discover
We get to know your credit union and members through conversations and research.
First, we listen. Whether we're working together to build a website that generates leads and elevates your brand or kicking off an inbound marketing strategy to help you reach revenue goals, our first step is to understand your credit union's story, what makes you different, and why that appeals to your members. This discovery step applies to nearly all of our activities and includes competitor analysis, benchmarking, and documentation of current processes to understand where you are now and how you should move forward. We achieve this by listening carefully and asking questions.
Step 2. Plan
We work together to define your goals and how to reach them.
After we define your demographic insights, your business goals and your strengths, we work with your team to create a unified website design strategy that combines branding, marketing, and technology to help determine the future direction of your organization online.
After we've completed the initial research, tactics, and metrics, and we understand your members, your products and your brand, we will have a clear plan of what your goals are and what we need to do to reach them. Next, as the design process begins, magic starts to happen.
Now that we’ve defined your audience, goals, and the tactics necessary to reach them, it’s time to move on to the visuals, content and tools that will help you get there. From integrating the CMS, chatbot, and analytics to incorporating marketing automation and third-party integrations, our tech specs define how it all gets done.
Step 3. Create
We bring your online marketing strategy to life through design and development.
Whether it's the creation or evolution of your credit union's brand, we'll help communicate your story to members by mapping the user journey through your site from initial visit to conversion. To do this, we will plan the user experience with site architecture and wireframing and then proceed to design and development. During the design stage, we'll layer the visual identity (branding, concept, styles and colors) over the site architecture so you have a clear idea of what the final website will look like.
Website Design > Review > Optimize
Coding > Test > Test again
Content Creation > Review > Copy edit
Final Design > Review > Approval
Step 6. Measure
We monitor your online marketing performance through data.
In this step, Avtec gathers reports on the metrics we’ve identified together as your credit union's key performance indicators during our strategy phase. Everything will be tracked and measured using a variety of reporting tools including Google Analytics, ADA Audit, HubSpot, Moz, SEMRush, SiteImprove, HotJar, and more. When Avtec works with your organization as a long-term partner, we provide regular reporting monthly and/or quarterly so we both know what’s working and what can be improved.
Step 7. Support
Our team becomes your team in ongoing support and maintenance.
After training you to manage and update your website with confidence, we'll provide you with User Guides, FAQs, tutorials, knowledge bases, and ongoing support. And, we'll always be just a click or call away to help you on your journey to success.
Step 8. Evolve
We analyze your data to optimize, improve and reach new goals.
To be effective, online marketing requires ongoing measurement, support, and adjustment. Avtec's team, who has become part of your team by this step, provides interpretation of data to give you clear guidance and innovative ideas and suggestions on how to improve results or aspire to new business goals.