$577M+
in Assets
37K+
Members Served
12
Indiana Counties
90
Years Serving Members
100%
Staff-Managed Content
The Project
Via Credit Union was chartered on April 22, 1936, as the Marion Indiana Public School Employees Federal Credit Union — built by teachers pooling paychecks to help each other. Over seven decades, it expanded from school employees to Grant County, merged with neighboring credit unions, and in 2008 the membership voted on a new name: Via Credit Union, with the tagline "Success Takes Direction." Today Via serves 37,000+ members with $577 million in assets across 12 Indiana counties, from Marion to Warsaw to Hamilton County.
That growth — from a single-school employees union to a multi-county community institution — needed a website that communicated scale, modernity, and member-first service. Via had built a strong branded product suite (ViaAuto, ViaConnect, ViaVisa, ViaPersonal, ViaBill Pay) but the digital experience didn't reflect it. Product discovery was flat. Members couldn't find the right product without already knowing what they wanted. There was no live digital support, no on-site financial education, and limited self-service tools.
Avtec built a website that feels like Via — not like a template. The Spend/Save/Borrow product explorer on the homepage organizes products by what members want to do, not banking jargon. Every product page carries Via's branded name and voice. LiveChat connects members to real staff for live human help. MoneyEdu financial education lives on-site so members learn and act in the same session. Financial Calculators embedded via MoneyEdu let members run the numbers before committing. AppSecure handles secure forms, while MeridianLink powers account opening and membership applications. Rate tables, skip-a-pay, the 90th anniversary celebration, community impact content, and the annual report are all managed through Avtec CMS with full SEO & AI Search optimization.
-
Client
Via Credit Union
-
Industry
Financial Services
-
Location
Marion, Indiana
-
Members
37,000+
-
Assets
$577M+
"Thank you so much for all of your help. You have been great to work with and we all LOVE the design!! Please feel free to use Via CU as a reference and we will sing your praises! We are so excited that we are LIVE!!!"
Michelle Peterson
VP Marketing, Via Credit Union
What We Built
Platform & Custom Features
Branded Navigation & Product Explorer
Most credit union homepages list generic product categories. Via's homepage asks members what they want to do — Spend, Save, or Borrow — and shows exactly the products that match. Each product carries Via's branded name and voice, so the digital experience feels like Via from the first click to the last.
- Spend/Save/Borrow tabbed explorer on the homepage organizes checking, savings, certificates, loans, and credit cards by member intent — not banking jargon
- ViaAuto, ViaVisa, ViaPersonal, ViaConnect, and ViaBill Pay branding carried consistently across every product page and call to action
- Promotional rate cards with live rates and direct apply/view links — anniversary specials, certificate rates, and loan offers visible immediately
LiveChat & Member Service
Credit unions win on personal service — but only if that service extends to the screen. Avtec integrated LiveChat so members get real human help from Via's staff during business hours. No bots, no scripted responses, no "we'll get back to you." A member stuck on a loan application or confused about ViaConnect features gets live guidance from someone who knows the answers.
- LiveChat connects members to Via's staff in real time — live human support, not an AI chatbot
- ViaConnect digital banking section with tutorials, eAlerts setup, ViaBill Pay walkthrough, and VISA Online card management — all on-site
- Multiple contact paths on every page: LiveChat, phone, branch visit, and dealer network for auto loans
Financial Calculators & MoneyEdu
Members don't apply for loans they can't calculate, and they don't build savings habits from a brochure. Avtec integrated MoneyEdu's financial education platform and calculator tools directly on-site — so members can run the numbers, watch financial wellness videos, and explore topics that lead naturally to Via's products.
- MoneyEdu-powered calculators embedded on product pages — auto, mortgage, savings, and debt tools available where members are already deciding
- MoneyEdu financial education center with topics, videos, and interactive tools — members learn on-site and apply on-site
- Contextual calculator placement: auto calculator on the ViaAuto page, mortgage calculator on the mortgage page — each one a bridge between curiosity and application
Avtec CMS & AppSecure
Via runs anniversary specials, seasonal promotions, skip-a-pay campaigns, and rate changes regularly. If updating the website means waiting on a developer, those campaigns launch late or not at all. Avtec CMS puts Via's marketing team in full control — and AppSecure keeps every form secure, compliant, and designed to complete.
- Staff update rates, promotions, homepage sliders, and the 90th anniversary content independently — no tickets, no waiting
- AppSecure forms for loan applications, contact requests, and membership inquiries — each step designed for completion, not abandonment
- MeridianLink Xpress integration for online account opening and membership — members join Via without visiting a branch
The Complete Platform
Features & Integrations
Avtec CMS
Rates, promos & anniversary content
AppSecure
Secure forms designed to complete
Financial Calculators
Run the numbers, then apply
BranchLocator
Branches + CO-OP shared network
ADA Compliance
WCAG AA + EqualWeb accessibility
SEO & AI Search
Rank in search. Get cited by AI.
Secure Hosting
Managed, monitored & SSL-protected
Security & Monitoring
24/7 automated threat detection
Web Design
Mobile-first, brand-forward UI/UX
CU Analytics
Reporting the marketing team can act on
LiveChat
Real-time human support for members
MeridianLink
Online account opening via Xpress
MoneyEdu
Financial education & calculator tools
CO-OP Network
30,000+ ATMs & shared branches
Zoom Search
On-site search for products & resources
ViaConnect
Digital banking, mobile & bill pay
ViaSkip Payment
Skip a monthly loan payment online
EqualWeb
Accessibility overlay widget
Chubb AD&D Insurance
Up to $1,500 member coverage
TurboTax Partnership
20% member discount on tax filing
Feathr
Marketing attribution & tracking
Sallie Mae
Student loan partnership
Business Services
Commercial loans & business accounts
Community Impact
Annual report & community showcase
Mobile Experience
Twelve Counties. One Tap Away.
Via's members are spread across a dozen Indiana counties — from Grant to Hamilton to Kosciusko. For many, the nearest branch is a drive, not a walk. The mobile experience gives members a full digital branch: browse products by intent, chat with staff in real time, run loan calculations, check rates, and apply — all built for thumbs.
- Spend/Save/Borrow product explorer fully responsive — browse by goal on any screen size
- LiveChat accessible on mobile — get live human help from Via's staff without calling or visiting
- Touch-optimized Financial Calculators and AppSecure forms designed to complete on a phone screen
- BranchLocator with CO-OP shared branching and 30,000+ ATMs — GPS-ready for members on the go
The Transformation
Before & After Avtec
Before
- Generic product pages with no branded navigation — members had to know what they wanted before they arrived
- No live digital support — members who needed help during an online session had to pick up the phone or visit a branch
- Financial education sent members off-site — breaking the connection between learning and applying for Via's products
- No on-site calculators — members couldn't run the numbers before deciding to apply
- Limited CMS control — rate changes, promotions, and seasonal campaigns required developer involvement to update
After Avtec
- Spend/Save/Borrow product explorer with ViaAuto, ViaVisa, and ViaPersonal branding — members browse by goal, not guesswork
- LiveChat delivers real human support on every page — personal service extended from the branch to the screen
- MoneyEdu financial education and Financial Calculators embedded on-site — members learn and apply without leaving
- AppSecure forms and MeridianLink account opening — secure, self-service membership and loan applications
- Full content control through Avtec CMS — rates, anniversary promos, and skip-a-pay campaigns update in minutes
Accessibility
- WCAG AA compliance across all pages
- Semantic HTML with proper heading hierarchy and ARIA labels
- Keyboard-navigable menus, forms, and interactive tools
- EqualWeb ADA Compliance widget for ongoing accessibility
Hosting & Security
- Managed Secure Hosting with SSL and DDoS protection
- 24/7 Security & Monitoring with automated threat detection
- Automated Backups & Recovery with point-in-time restore
Results & Impact
A Brand That Works as Hard as the Team Behind It.
Intent-Based Discovery
Members find products through Spend/Save/Borrow navigation — organized by what they want to do, not by banking categories they need to decode. Branded product names reinforce Via's identity at every step.
Live Human Support
LiveChat extends Via's personal service from the branch to every screen. Members get real staff, real answers, and real help — during business hours, on any page, without picking up the phone.
Education to Action
MoneyEdu financial education and calculators live on-site — members learn about budgeting, saving, and borrowing surrounded by Via's products and application links. Learning leads to doing.
Marketing Owns It
Rates, anniversary specials, skip-a-pay promotions, homepage sliders, and community content managed independently through Avtec CMS — no tickets, no developer bottleneck, no stale pages.
Common Questions
About This Project
Avtec built Via Credit Union's website around branded member navigation and self-service tools. The project included a Spend/Save/Borrow product explorer, ViaAuto/ViaConnect/ViaVisa branded product pages, LiveChat integration for real-time human support, MoneyEdu financial education, MeridianLink account opening, Financial Calculators, AppSecure forms, rate tables, BranchLocator with CO-OP shared branching, EqualWeb accessibility, Zoom Search, and full SEO — all managed through Avtec CMS.
Yes — Avtec builds branded product experiences that reinforce your credit union's identity on every page. For Via Credit Union, Avtec designed the entire site around Via's branded product suite: ViaAuto for vehicle loans, ViaVisa for credit cards, ViaConnect for digital banking, ViaPersonal for personal loans, and ViaBill Pay for bill management. Each product page uses the CU's terminology and voice, so members experience a consistent brand — not a generic template.
LiveChat connects members to real staff — not a bot. For Via Credit Union, Avtec integrated LiveChat Inc. so members get live human support during business hours. Staff answer account questions, guide loan applicants, and resolve issues in real time. Unlike AI chatbots that handle scripted responses, LiveChat keeps the personal, member-first service that credit unions are known for — just delivered digitally.
Avtec builds intent-based product navigation so members find what they need by what they want to do — not by decoding banking terminology. Via Credit Union's homepage features a Spend/Save/Borrow explorer that groups checking, debit cards, and fraud protection under Spend; savings, certificates, and money markets under Save; and auto, mortgage, personal, and VISA under Borrow. Members browse by goal, not by product catalog.
Avtec builds websites that reflect who the credit union is today, not where it started. Via Credit Union began in 1936 as a school employees credit union, rebranded in 2008, and now serves 37,000+ members across 12 Indiana counties with $577 million in assets. Avtec designed a website that communicates community-wide membership, modern digital banking, and the full range of products — so new members see a financial partner, not a legacy institution.
Via's website feels like Via — not like a template. Every product carries Via's branded name (ViaAuto, ViaConnect, ViaVisa). The Spend/Save/Borrow explorer organizes products by member intent. LiveChat connects to real staff, not bots. MoneyEdu financial education lives on-site. Rate cards, skip-a-pay, and anniversary promotions update through Avtec CMS in minutes. It's a 90-year-old institution with a digital experience that feels built this year.
Want a website your marketing team can actually run?
Every site we build hands control back to the credit union. No dev tickets for rate changes, no waiting to publish a promo, no surprises at renewal time. Tell us what's slowing your team down.