$487M+
in Assets
22K+
Members Served
11
Embedded Calculators
200+
Employer Partners
100%
Staff-Managed Content
The Project
Founded in 1950 by employees of Southwestern Bell Telephone in Little Rock, Telcoe Federal Credit Union has grown into the 2nd largest credit union in Arkansas — serving 22,400+ members with $487 million in assets across four branches in Little Rock, West Little Rock, Sherwood, and Russellville. Telcoe is also a free employee benefit for 200+ Arkansas businesses, making membership accessible to tens of thousands of workers statewide.
The previous website organized products by internal department structure — checking accounts buried under one menu, savings under another, loans somewhere else. Members who arrived knowing they wanted to save for a car or consolidate debt had to translate their goal into the credit union's language before they could find the right product. Calculators lived on separate pages away from the products they supported. Employer partners had no visible presence. Rate tables sat disconnected from the products they priced. The site described Telcoe, but it didn't help members act.
Avtec rebuilt the site around intent. A Spend/Save/Borrow tabbed product explorer with "I want to..." language lets members find products based on what they want to accomplish. Eleven Financial Calculators are embedded across the site — including auto loan and savings calculators on the homepage itself — so members run the numbers before they even start browsing. Every sensitive request runs through AppSecure forms. Checking account comparison tables make product selection a decision, not a research project. A member testimonials carousel builds trust through real voices. A dedicated employer benefits portal turns 200+ partner businesses into a member acquisition channel. Rate tables link directly to product pages and applications. The entire site runs on Avtec CMS with full SEO & AI Search optimization — and Telcoe's staff manage all content, rates, and promotions independently.
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Client
Telcoe Federal Credit Union
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Industry
Financial Services
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Location
Little Rock, Arkansas
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Launch
2024
"Thank you! You have been very good to work with and we appreciate all the assistance you have provided."
Michele Beasley
Telcoe Federal Credit Union
What We Built
Platform & Custom Features
Tabbed Product Explorer & Intent Navigation
Members don't think in product categories — they think in goals. Avtec replaced Telcoe's department-based navigation with a Spend/Save/Borrow tabbed explorer using "I want to..." language, so members find the right product based on what they want to accomplish, not what the credit union calls it internally.
- Spend/Save/Borrow tabs organize every product by member intent — checking, savings, loans, and cards are grouped by what members want to do
- Checking account comparison tables turn product selection into a clear decision with side-by-side features, fees, and benefits
- Rate tables link directly to product pages and applications — members go from rates to action without hunting for the next step
Financial Calculators
The math question between "maybe" and "apply" kills more conversions than bad design. Avtec embedded 11 Financial Calculators across the site — including auto loan and savings calculators directly on the homepage — so members get answers the moment they arrive, not after three clicks and a page load.
- Homepage auto loan and savings calculators let members run numbers before they start browsing — the first thing they see answers the first question they have
- Contextual placement across product pages — auto calculator on auto loans, mortgage calculator on mortgage, savings calculator on savings — each one at the point of decision
- Real-time results without page reloads or external redirects — members stay on telcoe.com from calculation to application
AppSecure & Avtec CMS
Every sensitive member request runs through AppSecure — loan applications, account inquiries, and contact forms built with encryption and designed for completion. Avtec CMS gives Telcoe's staff full control over content, rates, promotions, and product pages without waiting on a developer or opening a ticket.
- Secure forms for loan applications, account requests, and member communications — encrypted and compliant without third-party tools
- Staff update rates, promotions, checking comparison tables, and employer partner content in real time through Avtec CMS
- Rate tables managed through CMS stay current and link directly to product applications — stale rates never sit between a member and a decision
Employer Benefits Portal & Member Trust
Telcoe is a free employee benefit for 200+ Arkansas businesses — but the old site barely mentioned it. Avtec built a dedicated employer benefits section that turns membership into a visible perk, alongside member testimonial carousels that put real voices at the point where trust matters most.
- Dedicated employer benefits portal with clear enrollment paths for 200+ partner businesses — HR departments promote membership, Telcoe gains members
- Member testimonials carousel on the homepage showcases real member stories — social proof at the moment prospects are deciding
- Financial wellness section with GreenPath webinars and TruStage insurance information keeps members engaged beyond basic banking
Everything Included
Features & Integrations
Avtec CMS
Staff-managed content, rates & promotions
AppSecure
Encrypted forms for loans & account requests
Financial Calculators
11 calculators including homepage embeds
ADA Compliance
WCAG AA accessible design
SEO & AI Search
Structured data & search visibility
Secure Hosting
Managed, monitored & SSL-protected
Security & Monitoring
24/7 automated threat detection
Backups & Recovery
Automated with point-in-time restore
Web Design
Mobile-first, conversion-focused UI/UX
CU Analytics
Reporting the marketing team can act on
FIS / NetTeller
Digital banking, bill pay & mobile app
TrueCar
Auto buying & pricing integration
CO-OP + CULIANCE
Dual ATM networks with SMS lookup
repay.io
External loan payment portal
MyInsuranceInfo
Insurance verification portal
Main Street
Check reorder service
GreenPath
Financial wellness webinars
TruStage
Insurance products for members
Employer Benefits Portal
200+ partner business enrollment
Member Testimonials
Homepage carousel with real voices
Mobile Experience
Banking, Calculators, and Applications — All From a Phone.
Telcoe members across Arkansas need to check rates, run loan numbers, and submit applications from wherever they are. The mobile experience isn't a downsized desktop — it's the primary way most members interact with the credit union online, and every feature is built for thumbs.
- FIS/NetTeller mobile banking login on every page with app store links — one tap from browsing to banking
- Touch-optimized Financial Calculators work on phone screens — members run auto loan and savings numbers without pinching or zooming
- Spend/Save/Borrow tabs, checking comparison tables, and rate tables fully responsive — product discovery works the same on every device
- AppSecure forms designed for mobile completion — loan applications and account requests submit cleanly from a phone
The Transformation
Before & After Avtec
Before
- Products organized by department, not by member intent — members had to translate their goals into the credit union's internal language
- Calculators lived on isolated pages, disconnected from the products they supported — the math question went unanswered at the point of decision
- 200+ employer partners had no visible presence on the website — a major member acquisition channel was invisible
- Rate tables sat disconnected from product pages and applications — members saw numbers but couldn't act on them
- No checking account comparison tools — members couldn't tell the difference between account types without calling a branch
- No member testimonials or social proof — prospects had to take the credit union's word for it
After Avtec
- Spend/Save/Borrow tabbed explorer with "I want to..." language — members find products based on goals, not categories
- 11 Financial Calculators embedded across the site including homepage auto and savings calculators — answers before browsing
- Dedicated employer benefits portal turns 200+ partner businesses into a visible member acquisition channel
- Rate tables managed through Avtec CMS with direct links to product pages and applications — rates lead to action
- Checking account comparison tables make product selection a clear decision, not a guessing game
- Member testimonials carousel builds trust with real member voices at the point where it matters most
Accessibility
- WCAG AA compliance across all pages
- Semantic HTML structure with proper heading hierarchy and ARIA labels
- Keyboard-navigable menus, forms, calculators, and tabbed product explorer
- ADA Compliance widget built into the site for ongoing accessibility
Hosting & Security
- Managed Secure Hosting with SSL and DDoS protection
- 24/7 Security & Monitoring with automated threat detection
- Automated Backups & Recovery with point-in-time restore
Results & Impact
Personal Service, Digital Scale.
Intent-Based Discovery
Spend/Save/Borrow navigation organizes every product by what members want to accomplish — not by what the credit union calls it. Checking comparisons, rate tables, and product pages all connect to clear next steps.
Answers Before Browsing
11 Financial Calculators embedded across the site — including homepage auto and savings calculators — answer the math question that sits between "maybe" and "apply" before members even start looking at products.
Membership as a Perk
200+ employer partner pages turn credit union membership into a visible employee benefit — HR departments promote it, employees enroll, and Telcoe gains members through a channel the old site didn't even surface.
Staff-Managed Everything
Rates, promotions, employer content, checking comparisons, and product pages — Telcoe's marketing team manages it all through Avtec CMS. No tickets. No waiting. No stale content sitting between a member and a decision.
Common Questions
About This Project
Avtec redesigned Telcoe FCU's entire website around a tabbed product explorer (Spend, Save, Borrow) with 11 embedded Financial Calculators — including homepage calculators that let members run numbers before they even start browsing. The project included AppSecure for all secure forms, Avtec CMS for staff-managed content and rates, member testimonial carousels, employer benefits pages for 200+ partner businesses, checking account comparison tables, rate tables with deep product links, and integrations with FIS/NetTeller digital banking, TrueCar auto buying, CO-OP and CULIANCE ATM networks, and GreenPath financial wellness.
Yes — Avtec embeds Financial Calculators anywhere on the site, including the homepage. For Telcoe, auto loan and savings calculators appear directly on the homepage so members can run numbers the moment they arrive, before navigating to a product page. Eleven calculators total are embedded across product pages, each placed in context — the auto calculator on the auto loan page, the mortgage calculator on the mortgage page — so the math question between browsing and applying gets answered immediately.
Tabbed product navigation organizes products by member intent instead of internal department structure. For Telcoe, Avtec built a Spend/Save/Borrow tabbed explorer with "I want to..." language so members find products based on what they want to do — not what the credit union calls them internally. This reduces bounce rates on product pages and shortens the path from browsing to applying, because members see relevant products grouped by their actual goal.
Avtec builds dedicated employer benefits sections that turn credit union membership into a visible employee perk. For Telcoe, this means a dedicated portal showcasing membership as a free benefit for 200+ Arkansas businesses — with clear enrollment paths, partner employer information, and calls to action that convert HR departments and their employees into members. Staff manage all employer content through Avtec CMS without developer help.
Avtec integrates multiple ATM network locators so members find surcharge-free ATMs regardless of which network applies. For Telcoe, both CO-OP and CULIANCE networks are accessible on-site with SMS and phone lookup options — members enter a zip code and see every available ATM across both networks without needing to know which network their card uses. This reduces call volume and branch visits for a question that should be self-service.
Telcoe's site is built around intent-based product discovery instead of traditional category navigation. The Spend/Save/Borrow tabbed explorer, 11 embedded Financial Calculators including homepage calculators, checking account comparison tables, and member testimonial carousels all work together to move members from interest to action. Combined with 200+ employer partner pages that treat membership as a recruitment tool, the site turns a 75-year-old telephone employee credit union into a modern digital destination for all of Arkansas.
Long-standing credit union, outdated site?
Telcoe FCU has been serving members for decades. If your credit union has history to build on but a website that doesn't show it, we can modernize without losing the identity that made your members choose you.