$2B+
in Assets
118K+
Members Served
16
Utah Branches
2
Languages
100%
Staff-Managed Content
The Project
Canyon View Credit Union started in 1956 as a small credit union for University of Utah professors. Over nearly seven decades, it grew through two rebrands — first to University First Federal Credit Union (UFirst) in 2004, then to Canyon View — expanding from a single campus to six Utah counties. By the time the Canyon View rebrand launched, the credit union served 118,000+ members with over $2 billion in assets across 16 branches from North Bountiful to St. George.
The UFirst website couldn't carry the new identity, and the credit union needed a site that served Utah's diverse communities — in English and Spanish. Avtec delivered a complete bilingual website redesign coordinated with the brand launch, on a timeline the marketing team described as going "the extra mile" to meet.
The scope went well beyond a standard redesign. Avtec built a custom Glia integration for video banking, live chat, and co-browsing. MeridianLink handles on-site lending for auto, mortgage, personal, and credit card applications. Q2 powers digital banking with online and mobile access. The site includes Financial Calculators, rate widgets, a BranchLocator with CO-OP shared branch and ATM access, AppSecure forms, HubSpot marketing integration, SiteSearch 360 for on-site search, AlphaRank for funded-application tracking and conversion optimization, a Paylocity careers integration, and ADA Compliance tools — all managed through Avtec CMS.
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Client
Canyon View Credit Union
(formerly UFirst CU) -
Industry
Financial Services
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Location
Salt Lake City, Utah
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Launch
2023
"It looks great! I also know your team went the extra mile to help ensure we could meet our deadline and I want to thank you again for your work and getting this done in such a swift timeframe."
Jason Marty
Marketing Manager, Canyon View Credit Union
What We Built
Platform & Custom Features
Branding & Website Launch
The website was the first thing members saw when the Canyon View name went live. If the site wasn't ready, the rebrand wasn't ready. Avtec coordinated design, development, full Spanish translation, content migration, and over a dozen third-party integrations to launch on time.
- Full Canyon View visual identity carried across every page — from homepage hero to rate tables to branch pages
- Complete bilingual site — every page, product description, and member tool available in English and Spanish
- Delivered on a firm timeline with 15+ integrations coordinated for simultaneous launch
Full Spanish Translation
Utah's growing Hispanic community needs a credit union website that speaks their language. Avtec's automatic Spanish translation covers the entire site — every page stays in sync with English content, so members browse, compare, and apply in the language they're most comfortable with.
- Automatic translation covers every page — product descriptions, rate tables, applications, branch info, and member tools
- Always in sync with English content — no separate Spanish site to maintain or update independently
- Members browse, compare, and take action in the language they're most comfortable with
Glia Digital Member Services
Members spread across six counties can't always visit a branch — but they still need face-to-face help for complex questions. Avtec built a custom Glia integration that brings the branch experience to any device.
- Face-to-face video chat with representatives directly from the website
- Live online chat, phone callback requests, and co-browsing support
- Digital member services available Monday–Friday, integrated into the contact page without separate downloads
Avtec CMS & Rate Widgets
A $2 billion credit union with 16 branches generates constant content changes — rate updates in both languages, promotions, branch announcements, fraud alerts. Waiting on a developer for every update isn't an option at this scale.
- Marketing staff update rates, promotions, product pages, and branch news independently — in English and Spanish
- Rate widgets display current deposit, loan, and certificate rates across product pages
- News and alert management keeps 118,000+ members informed across six counties
Everything Included
Features & Integrations
Avtec CMS
Staff-managed content, rates & promotions
Branding
Full digital rebrand from UFirst CU
Financial Calculators
Mortgage, auto, savings & refinance tools
BranchLocator
16 branches + CO-OP shared ATMs
AppSecure
Secure member forms & applications
ADA Compliance
WCAG AA accessible design
SEO & AI Search
Search optimization & structured data
Secure Hosting
Managed, monitored & SSL-protected
Security & Monitoring
24/7 automated threat detection
CU Analytics
Reporting the marketing team can act on
Web Design
Mobile-first, responsive UI/UX
Rate Widgets
CMS-managed rate tables across the site
Spanish Translation
Full bilingual site — every page
Glia
Video banking, live chat & co-browsing
MeridianLink
Online lending & account opening
Q2
Digital banking, mobile app & bill pay
HubSpot
Marketing automation & CRM
AlphaRank
Funded application tracking & conversion optimization
SiteSearch 360
On-site search for members
CO-OP Network
Shared branch & ATM locator
Appointment Scheduling
Online branch & video visit booking
Paylocity
Careers page & job listings
Zelle
Person-to-person payments
Mobile Experience
Six Counties. Two Languages. One Tap Away.
Canyon View members are spread across the Wasatch Front — from Bountiful to St. George. The mobile experience gives every member full access to products, tools, and self-service actions in English or Spanish, regardless of proximity to a branch.
- Full bilingual experience on mobile — every page, form, and tool available in Spanish
- Q2 mobile banking login accessible from every page with Apple and Google Play app links
- Touch-optimized Financial Calculators and MeridianLink loan applications
- BranchLocator with zip code search for 16 branches + CO-OP ATM network
The Transformation
Before & After Avtec
Before
- Brand identity (University First) no longer reflected the credit union's community-wide reach across six Utah counties
- English-only website in a market with a growing Spanish-speaking community
- No video banking or digital member services — members had to call or visit for complex help
- Content updates required developer involvement and wait times
- Limited self-service tools and no on-site financial calculators
- Tight rebrand deadline required coordinated launch — no room for a phased rollout
After Avtec
- Full Canyon View brand identity launched across all digital touchpoints — on deadline
- Complete bilingual site in English and Spanish — every page, rate table, and member tool translated
- Custom Glia integration for video banking, live chat, co-browsing, and callback — branch-quality help from any device
- Staff manage all content in both languages through Avtec CMS — no tickets, no waiting
- MeridianLink lending, Q2 digital banking, Financial Calculators, and BranchLocator — full self-service
- HubSpot, AlphaRank, SiteSearch 360, Paylocity careers, and rate widgets integrated site-wide
Accessibility
- WCAG AA compliance across all pages — in both English and Spanish
- Semantic HTML structure with proper heading hierarchy and ARIA labels
- Keyboard-navigable menus, forms, and interactive tools
- ADA Compliance widget built into the site for ongoing accessibility
Hosting & Security
- Managed Secure Hosting with SSL and DDoS protection
- 24/7 Security & Monitoring with automated threat detection
- Automated Backups & Recovery with point-in-time restore
Results & Impact
What This Means for Canyon View
On-Time Launch
Website, rebrand, and full Spanish translation launched together — 118,000+ members experienced the Canyon View identity online from day one, with no gap between announcement and digital presence.
Bilingual Reach
Every page, product, and tool available in English and Spanish — automatic translation keeps the entire site bilingual without a separate microsite or extra content management burden.
Marketing Autonomy
Staff update rates, promotions, branch announcements, and member resources in both languages through Avtec CMS — across 16 branch pages and dozens of product pages.
15+ Integrations
Glia video banking, MeridianLink lending, Q2 digital banking, HubSpot, AlphaRank, SiteSearch 360, Paylocity, CO-OP Network, and more — all working together on a single site.
Common Questions
About This Project
Avtec built a complete bilingual rebrand website for Canyon View Credit Union, formerly UFirst CU. The project included full Spanish translation, a custom Glia integration for video banking and live chat, MeridianLink for online lending, Q2 digital banking integration, Financial Calculators, BranchLocator with CO-OP shared branch and ATM access, AppSecure forms, HubSpot marketing integration, SiteSearch 360, rate widgets, Paylocity careers integration, and the Avtec CMS for full staff content control.
Yes. Avtec built Canyon View Credit Union's website with full automatic Spanish translation covering every page, product description, rate table, and member tool — always in sync with the English site and requiring no separate content management. Members browse, compare products, and take action in the language they're most comfortable with.
Avtec delivered Canyon View Credit Union's full bilingual website on deadline to coincide with the rebrand from UFirst — coordinating design, development, Spanish translation, content migration, and over a dozen third-party integrations to launch simultaneously with the new name. The marketing team confirmed Avtec went the extra mile to meet the timeline, ensuring 118,000+ members experienced the new brand online from day one.
Avtec integrates Glia's digital member service platform directly into credit union websites for live video chat, audio calls, screen sharing, and co-browsing. On Canyon View's site, members connect face-to-face with representatives, request callbacks, or chat online — all from the contact page without downloading separate software or leaving the website.
Yes. Avtec builds and embeds Financial Calculators directly on credit union websites. Canyon View's site includes payment estimation, affordability, mortgage refinance, buy-vs-rent, and extra payment savings calculators — all on-site so members get answers without leaving. Each calculator connects to relevant loan and account pages to drive applications.
Canyon View's site is a fully bilingual English-Spanish experience built for a $2B credit union with 118,000+ members — launched on a firm rebrand deadline. It integrates Glia video banking, MeridianLink lending, Q2 digital banking, HubSpot marketing, and over a dozen other tools into a single site that staff manage through Avtec CMS. Most credit union websites don't offer half of that.
Multiple counties, multiple languages, one site?
Canyon View serves members across six counties in two languages. If your credit union's footprint is wider or more linguistically diverse than a one-size site can handle, we can help you plan for it.