$393M+
in Assets
33K
Members Served
4
States Served
30000+
CO-OP ATMs
100%
Staff-Managed Content
The Project
After 82 years as AEA Federal Credit Union — an institution rooted in serving Yuma County educators — the organization had outgrown its name. The credit union had earned CDFI certification from the U.S. Treasury and was expanding its field of membership across four states. The old name and old website couldn't carry the new mission.
Avtec managed the full digital transformation. We designed and launched a new website built around the Avenir Financial identity — a name meaning "the future, promise, and bring together." The project included custom video production to introduce the rebrand, co-branded Practical Money Skills financial education content, and deep integration with MeridianLink for online lending and account opening.
The site runs on Avtec CMS, so marketing staff update rates, promotions, and member resources without developer involvement. A dedicated Financial Calculators page gives members vehicle, loan, mortgage, debt, and savings tools. A BranchLocator connects members to 4 Arizona branches plus 30,000 CO-OP ATMs and 5,600 shared branches nationwide. Appointment scheduling lets members book branch visits online.
The result: Avenir Financial now serves nearly 33,000 members across 22 counties in four states with $393M+ in assets, and is acquiring Mission Bank in Arizona.
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Client
Avenir Financial
(formerly AEA FCU) -
Industry
Financial Services
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Location
Yuma, Arizona
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Launch
2024
"Thank you again for everything... this site is going to blow our members away! You and your team did an amazing job!"
Miriam Limon
VP of Marketing, Avenir Financial
What We Built
Platform & Custom Features
Branding & Video Production
After 82 years as AEA, the credit union needed a digital launch that introduced the new identity and built trust with existing and prospective members across four states.
- Custom branded video embedded on the homepage, telling the Avenir story and mission
- Visual identity carried across the full site — from hero banners to rate tables to mobile app prompts
- Homepage action flows: "It All Starts Here" (account opening), "We Make it All Possible" (loans), and "On Your Schedule" (appointments)
Practical Money Skills & Financial Education
Members need financial guidance, not just product pages. Avtec integrated co-branded Practical Money Skills content so Avenir can offer education resources under its own brand — without building a separate platform.
- Co-branded practicalmoneyskills.com content integrated directly into the Avenir website
- Financial education resources for members of all ages — budgeting, saving, borrowing, and planning
- Complements the dedicated Financial Calculators page with educational context
Financial Calculators
Members across four states need quick answers to financial questions before visiting a branch or calling. Embedded calculators keep them on-site and moving toward action.
- Vehicle affordability, loan payment, mortgage payment, debt consolidation, and savings calculators
- Dedicated calculator page accessible from the main navigation and resource links
- Each calculator page includes a direct "Apply Now" link to MeridianLink
Avtec CMS & Member Tools
With 4 branded checking tiers, multiple loan products, and frequent rate changes, Avenir's marketing team needed to update the site without waiting on developers.
- Staff manage rates, promotions, product pages, and member resources through Avtec CMS
- 4 branded checking account pages (THRIVE, STRIVE, ASPIRE, RIZE) with comparison tables and direct account opening
- Appointment scheduling lets members book branch visits online — pick the day, time, and location
- Practical Money Skills financial education platform integrated for members of all ages
Everything Included
Features & Integrations
Avtec CMS
Staff-managed content, rates & promotions
Video Production
Custom branded video content
Practical Money Skills
Co-branded financial education for all ages
Financial Calculators
Vehicle, loan, mortgage, savings & debt tools
MeridianLink
Online lending & account opening
Digital Banking
Online banking, mobile app & Money Management
BranchLocator
4 branches + 30,000 CO-OP ATMs
Appointment Scheduling
Online branch visit booking
AutoSMART
Dealer inventory search & loan apply
Practical Money Skills
Financial education for all ages
AppSecure
Secure member forms & applications
ADA Compliance
WCAG AA accessible design
SEO & AI Search
Search optimization & site search
Secure Hosting
Managed, monitored & SSL-protected
Security & Monitoring
24/7 automated threat detection
Branding
Full digital rebrand from AEA FCU
Mobile Experience
Banking Without the Branch Visit
Avenir serves members across 22 counties and four states — many of them hours from the nearest branch. The mobile experience gives those members full access to products, tools, and applications from any device.
- Quick-access sidebar with Applications, Car Loans, Home Loans, Locations, and Contact
- Mobile banking login accessible from every page with app download links
- Touch-optimized financial calculators and education resources
- BranchLocator with CO-OP ATM search by zip code
The Transformation
Before & After Avtec
Before
- Brand identity (AEA) no longer reflected the expanded mission or service area
- Website couldn't support multi-state membership or the new brand positioning
- No on-site financial education or calculator tools for members
- Content updates required developer involvement and wait times
- No self-service appointment booking or video content introducing the brand
- Disconnected lending, banking, and education tools
After Avtec
- New Avenir Financial brand identity with custom video production
- Members across 4 states apply for loans, open accounts, and find 30,000+ CO-OP ATMs — no branch visit required
- Co-branded Practical Money Skills financial education integrated on-site
- Staff manage all content through Avtec CMS — no tickets, no waiting
- Online appointment scheduling + dedicated Financial Calculators page with 5 interactive tools
- MeridianLink, digital banking, and Practical Money Skills integrated on-site
Accessibility
- WCAG AA compliance across all pages
- Semantic HTML structure with proper heading hierarchy and ARIA labels
- Keyboard-navigable menus, forms, and interactive tools
- ADA Compliance built into the design and development process
Hosting & Security
- Managed Secure Hosting with SSL and DDoS protection
- 24/7 Security & Monitoring with automated threat detection
- Automated Backups & Recovery with point-in-time restore
Results & Impact
What This Means for Avenir Financial
Rebrand Launch
The website was the centerpiece of the AEA-to-Avenir transition — the first thing members and prospects see when they encounter the new brand.
Multi-State Reach
Members across 22 counties in AZ, CA, NV, and NM apply for loans, open accounts, and locate 30,000+ CO-OP ATMs — without visiting a branch.
Marketing Autonomy
Staff update rates, promotions, checking tier details, and member resources through Avtec CMS in minutes — without submitting tickets or waiting on developers.
Member Self-Service
Financial calculators, Practical Money Skills education, appointment scheduling, and MeridianLink applications let members take action without calling or visiting a branch.
Common Questions
About This Project
Avtec built a complete rebrand and website for Avenir Financial, formerly AEA Federal Credit Union. The project included custom video production, a dedicated Financial Calculators page with 5 interactive tools, MeridianLink integration for on-site loan and account applications, BranchLocator with 30,000+ CO-OP ATMs, co-branded Practical Money Skills financial education, appointment scheduling, and the Avtec CMS so staff manage all content without developer help.
Yes. Avtec managed Avenir Financial's full rebrand from AEA Federal Credit Union — including brand video production, a new website, and digital tools — as a single coordinated project. The site launched with the new identity, eliminating the gap between brand announcement and digital presence that most rebrands create.
Yes. Avtec integrated co-branded Practical Money Skills content directly into Avenir Financial's website, giving members access to financial education resources for all ages without leaving the site. The site also includes a dedicated Financial Calculators page with vehicle affordability, loan payment, mortgage, debt consolidation, and savings calculators built by Avtec.
Avtec uses its proprietary Avtec CMS, built specifically for credit unions. At Avenir Financial, marketing staff independently update rates, product pages, promotions, and member resources — no developer tickets, no waiting. The CMS handles compliance-sensitive content workflows that generic platforms like WordPress aren't designed for.
Avtec integrates lending platforms like MeridianLink directly into product pages so members apply without leaving the credit union's website. On Avenir Financial's site, auto loans, personal loans, credit cards, home loans, and membership applications are all accessible from contextual pages — not a separate portal.
Most credit union sites list products. Avenir Financial's site helps members act — with a dedicated Financial Calculators page, co-branded Practical Money Skills education, on-site lending through MeridianLink, and a BranchLocator covering 30,000+ ATMs across four states. Staff run the entire site through Avtec CMS without developer involvement.
Growing fast? Your website should keep up.
Avenir's site was built for the credit union they're becoming, not the one they were. If your growth is outpacing your digital experience, we can design for where you're headed.