“About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page,” explains Google’s Matt Cutts in a Webmaster Central video.  “In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without

Topping this week’s Viral Video Chart is the trailer for a new book on social media marketing, arguing that social media is not a fad.  The video, which combines surprising statistics with flashy graphics and electronic music, is emerging as a fad itself on YouTube. The video covers the latest trends and statistics driving major

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