
With the widespread availability of smartphones (iPhone, Blackberry and Android) more people than ever are surfing the web on their mobile devices. Website owners are
The number of mobile web users browsing the Web has increased 89 percent year over year. Mobile device usage is quickly evolving from brief transactions, such as checking the weather or flight status, to more time-intensive interactions with mobile Web sites — such as paying bills or transferring money. The emergence of collaborative applications including online banking, social networking, user-generated content, location-based services and instant messaging will galvanize the mobile Web according to a new report issued by market research firm Juniper Research, which forecasts the number of mobile web users will grow from 577 million in 2008 to more than 1.7 billion in 2013.
Your mobile web strategy must begin with an understanding of your target member audience and what your members want from your site or app. Ask yourself, what is relevant to my members and what needs will they have while being mobile? Begin by answering that question, and you’re guaranteed to start off in the right direction. Provide scaled-down options, use short, simple headlines and links, a log-in link, and a few basic navigation options.
If you are considering optimizing your existing website to be more accessible to mobile users, or you’re planning a new website specifically for mobile users, contact us today to discuss your options.
To learn how we can help you unleash your website and expand your market to the millions of mobile users, contact us today.
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