Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, videos, photos, maps, mobile searches and social media.
By leveraging popular web-based services such as Google/Yahoo/Bing maps, Google Local Business Center, Google Earth, YouTube’s geo-location API, Panoramio, and many others you can use the Web to target a local audience whether it’s a city, state, county, province or even a neighborhood.
In marketing, geo marketing uses geo-location (geographic information) in the process of planning and implementing marketing activities. It can be used in any aspect of the marketing mix – your Product, Price, Promotion, or Place (geo-targeting). Market segments can also correlate with location, and this can be useful in targeted marketing.
Avtec Media can help you get the most out of today’s web-based geo-marketing services and help focus your message to a unique audience.
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